The closings follow an uncertain year for legacy juice brands, as The Coca-Cola Company this summer discontinued Odwalla while Campbell’s divested Bolthouse Farms. Williams did not respond to a request for comment from BevNET. However, Great Point principal Jerry Williams told Beverage Business Insights - which first reported this story earlier this week - that the brand “did not survive COVID” and said that despite rising sales before the pandemic, the new market environment made it difficult to keep Daily Greens in business. Principle 2: Empower your body to speak for itself. Principle 1: Self destructive behavior is kinda insane. Though always a smaller player in the category, Texas-based Daily Greens’ closure comes just over a year after parent company Great Point Brands sought to reenergize the brand with an updated line of functional products debuted at Natural Products Expo East 2019. Blueprint is about riding the torrid waves of technological and scientific progress into the future. Hain Celestial could not immediately be reached for comment.
#Blueprint juice schedule full#
“From the very early days, we saw enormous opportunities for a long life of success, so of course it’s sad to see the brand that created the blueprint (full pun intended) for the industry shut down before ever realizing its full potential.” “We built the business from the ground up, and were the category creators for cold-pressed juice who went on to set the industry standard by being the first to apply HPP as a solution for raw juice, but we have seen the brand shift its approach since our departure over six years ago,” Sakoutis and Huss said in a statement. Reached by BevNET, founders Sakoutis and Huss said though the closing of BluePrint was disappointing, it was not surprising. He noted that in recent months Hain has focused on exiting “small and non-strategic brands” which “consume a disproportionate share of management time and add supply chain complexity.”
According to Schiller, the four brands combined generated only $27 million in sales and a loss of about $1 million in adjusted EBITDA. On October 28, Hain shut down BluePrint’s online store and announced that the brand had chose to “close doors for good.”ĭuring the company’s Q4 earnings call in August, Hain Celestial CEO Mark Schiller named BluePrint as one of four underperforming brands that would be “sold or discontinued” in the coming months, alongside Rudi’s, Fountain of Truth and DeBoles.
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